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| ASCULTĂTORII SCHIMBĂ FRECVENȚA. DE LA FAST-RADIO LA PODCAST SAU LA RADIOUL À LA CARTEMarta Ramona Novăceanu (Oprea)Abstract:Traditional radio has been challenged for more than a decade by emerging forms of electronic media that know no borders and have the capacity to empower the public to take control of information and entertainment from traditional keepers. Recent research points out that more and more audiences are abandoning traditional radio in favour of new technologies and that the interest in podcasts is constantly growing. Several attempts to understand the appearance of the podcast were made both theoretically and practically. However, a deeper inspection of the podcasting boom is lacking or generally restricted to studies that primarily examine the history and uses of this new technology from the perspective of the audience. In addition, there is currently no scientific consensus on the status of podcasting. Consequently, this research paper is an attempt to determine whether the podcast is radio, a new medium in itself, or something completely different. In this regard, I conducted 25 semi-structured interviews in France andRomania with persons responsible for management within the two public radio stations, with persons in key positions developing innovative projects in thecultural and creative industries in Paris and Montpellier as well as with podcast producers from the two countries.Keywords:traditional radio, mobility, podcast, à la carte radio, new technologies. |
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